I needed a logo for this website but, I’m not a graphics designer! There are loads of websites on the internet that will create a flashy logo for me but they cost money and the results are often questionable. I could have used Ai but I think that’s lazy and I wouldn’t learn much.
Here is how I came to the final design.
The logo design
A simple logo is obviously best, when I think of all the famous brand logos I see everyday they are basic, meaningful and rememberable. Many have brand colours such as Coca Cola red it’s iconic and we all know and remember it.
Others have graphics that emphasise the product they represent. A good example of this is Burger King. The brand name has simple graphics wrapped around it. It doesn’t look like a burger but, we all think that it is.
Having a basic logo is a must, the more you add to it the less effective it becomes. there’s obviously no need to over do it.
First logo design
Underlined text with a banana character I drew in the Affinity software. The idea is the character is yapping or even shouting out. The text is ok but once underlined the wording forms the shape of a ship in my mind “maybe you can see it. This logo has way too much going on, confusing and certainly not basic.
The final logo
This is it, the logo that I will use and here’s why.
It’s very simple, bold, has natural colour that fits the theme of the website. It stands out and is easy to read. Being a boxy uppercase font gives it lots of straight lines and prominence.
The letters YAP are underlined to highlight the talking element of the name Yapby and the graphic will scale easily at any size.
It’s overall very basic and that’s all I need. I would have liked some colour but this website is plain, the logo wouldn’t look right in any other colours.
Updated logo
I’ve updated the first final logo to include the word BLOG. I did this so that it is obvious to the visitor what the site contains.
